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David Pogue recensisce l’iPad

Today Apple finally unveiled its tablet computer, the iPad. Thus concludes Phase 1 of the standard Apple new-category roll-out: months of feverish speculation and hype online, without any official indication by Apple that the product even exists. Now Phase 2 can begin: the bashing by the bloggers who’ve never even tried it: “No physical keyboard!” “No removable battery!” “Way too expensive!” “Doesn’t multitask!” “No memory-card slot!” That will last until the iPad actually goes on sale in April. Then, if history is any guide, Phase 3 will begin: positive reviews, people lining up to buy the thing, and the mysterious disappearance of the basher-bloggers. […] Until I saw the demo, I wondered why you’d want an iPad instead of a laptop. After all, the price is about the same. And once you add a carrying case to the iPad — wouldn’t you worry about that glass screen bouncing around in your briefcase or backpack naked? — it’s about the same bulk and weight as a laptop. Now, though, it looks like Apple really has created something new. Criticisms of “Like a laptop” and “a big iPod Touch” don’t really do justice to the possibilities. The iPad as an e-book reader is a no-brainer. It’s just infinitely better-looking and more responsive than the Kindle, not to mention it has color and doesn’t require external illumination. […] Web browsing, painting programs, TV and movies, newspapers and magazines all seem like naturals on this 1.5-pound machine, too. […] My main message to fanboys is this: it’s too early to draw any conclusions. Apple hasn’t given the thing to any reviewers yet, there are no iPad-only apps yet (there will be), the e-bookstore hasn’t gone online yet, and so on. So hyperventilating is not yet the appropriate reaction. At the same time, the bashers should be careful, too. As we enter Phase 2, remember how silly you all looked when you all predicted the iPhone’s demise in that period before it went on sale. Like the iPhone, the iPad is really a vessel, a tool, a 1.5-pound sack of potential. It may become many things. It may change an industry or two, or it may not. It may introduce a new category — something between phone and laptop — or it may not. And anyone who claims to know what will happen will wind up looking like a fool.